Case study

Twice the market. Held for four years.

Our own operation in Strasbourg · verified Booking results.
€301
Average nightly rate, 2025
9.8/10
Booking rating · 94+ reviews
4 yrs
Held without a break
Average nightly rate, in Strasbourg
Market average
€130 to €150
Our operation
€301
About twice the market average
Indicator202320242025
Average nightly rate€272€289€301
Nights booked176155143
Booking rating9.49.69.8
Fewer nights, a higher rate, and a reputation that climbs with it, from 9.4 to 9.8. Rate and rating, together. It is repeatable.
How it works

The mandate, in four stages.

Every stage is measured.
1
The baseline review. The last twelve months, month by month and unit by unit, on-site visits included.
2
The recommendations. One sheet per unit, clear and costed.
3
The rollout, supervised on the ground, with your teams.
4
Measuring the gain, each month against the same month a year earlier. The owner comes out ahead.
The heart of the method

This is not luck. It's a method.

Four levers raise the unit. Rate is only the output.
Rate, a natural outcome 1 2 3 4
1
Property positioning. Its location, fit-out and comfort.
2
Team effectiveness. How they are organized, trained, and what they really cost.
3
The guest experience. From check-in to check-out.
4
Financial steering. How much books direct, and what channel commissions cost.
=
Rate. An outcome: the unit rises, the experience sharpens, and the rate follows.
Rate is not a lever. It is what a unit returns once it has been raised to its full level.